Everyday, businesses are using social media as a tool to help increase brand awareness, engage in conversations/gather feedback from customers, and influence purchasing decisions. Businesses know that consumers are using the internet (and social media) to gather information and make informed decisions about a product or service. But the question still remains: how does social media influence businesses and their marketing strategy? Does it make a difference? According to a recent infographic by Go-Gulf.com, social media definitely influences businesses and the way that they make marketing decisions.
Whether you are a new Twitter user or are a seasoned pro, we can all learn some tips and tricks to help create the perfect tweet. Where do you start? A tweet should be easy to read and contain useful information that the reader wants to share with others so that your tweet can reach the largest possible audience within the 500 million registered users of Twitter. A perfect tweet is like a recipe: 1 part planning, 1 part editing and careful use of the 140 character limit that Twitter gives users when composing a tweet.
Did you know that there are over 3 million company pages on LinkedIn? As a social network, LinkedIn continues to grow (with more than 225 million users from over 200 countries/territories as of June 2013) and is recognized as one of the most popular social platforms for marketers. A LinkedIn Company Page is a great way for companies of all sizes and from any industry to connect with LinkedIn users from around the world. Once a LinkedIn user ‘follows’ your LinkedIn Company Page, any updates that you post on your company page (i.e. announcements, blog posts, videos etc.) will appear on the user’s homepage and helps them to stay up to date on your products/services and engage in a conversation with you.
Launched in June 2011, Google+ (also known as Google Plus) has become the second largest social networking site in the world. A Google+ business page gives businesses a way to connect with customers on Google+ as Google+ users can add a company’s Google+ page to their circles and receive updates on their homepage. If your company doesn’t have a Google+ business page, it’s not too late. Here are 5 steps to follow when creating a Google+ page for your business:
With more than 500 million registered users, Twitter is one of the most popular social networking sites in the world. Sending out a tweet involves more that just valuable content, a URL link and using relevant hashtags. Did you know that there is an art behind reaching the largest possible audience for your tweets? If your company has a Twitter account, you know that it takes time to build an audience (i.e. followers) and getting retweets is a key part of reaching a larger audience with your message. According to recent findings, there are several factors that influence how many retweets you receive on Twitter. These factors include: