Facebook Announces New Feature: Clickable Hashtags

Did you hear that Facebook is introducing clickable hashtags?  Over the next couple of weeks, Facebook users will be able to start using hashtags as a way to add more content to a post and link a post to a larger discussion on this popular social networking site.   When you click on a hashtag in Facebook,  users will see a feed of what other people and/or pages are saying about the topic.

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How To Construct a LinkedIn Company Page

Does your company have a LinkedIn company page?  A LinkedIn company page helps LinkedIn users learn more about your company, your products/services,  discover current job opportunities, and engage with your company through status updates.  If you don’t have a LinkedIn company page, it’s not too late to start!  Here’s our LinkedIn company page checklist to help you get started:

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What Social Networking Apps Do You Have On Your Smartphone?

These days, if there is something you need to check or update on the go, there’s an app for it.  Whether it’s for business or for your personal life, the place to go for social networking apps for your smartphone is Google Play (for Android users) or the Apple App Store (for iPhone users).  Each of these websites offer a wide variety of social networking apps – some are free while others are available for a fee.  Here’s our list of the top 10 free social networking apps available for smartphone users:

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Small Business and Social Media – Do You Have A Plan? [INFOGRAPHIC]

Recognizing the fact that social media is not going away anytime soon, many small businesses have created social networking accounts to reach/engage current and potential clients.  If your small business is just starting to think about a social media presence, where do you start?  Building a social media presence requires planning and a commitment to monitoring/updating the social networking accounts that have been created. Ultimately, the goal of any social media plan is to share valuable content with the greater community so that the individuals that ‘follow’ or like’ your company continue to engage with you on an ongoing basis.

Recently, Purolator posted an interesting infographic on the topic of small business and social media.  This infographic is a helpful resource for small businesses as it highlights the top 5 social networking sites that are influencing the business world, offers statistics on Canada and social media usage, defines ‘need to know’ terms, and provides 7 tips for getting started in social media.

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Twitter Best Practices For SMB’s – How To Use Hashtags

The recipe for a great Tweet includes a combination of great content, a URL link (to follow for more information) and hashtags.  Small and medium sized businesses need to effectively use hashtags in their Tweets to communicate their message and reach out to individuals and/or companies who aren’t necessarily ‘following’ them on Twitter.  Understanding what a hashtag is, where to find hashtags, and best practices for using hashtags will help any company that uses Twitter get the most out of this social networking platform.

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