5 Email Marketing Tips for Small Businesses

In today’s world of online marketing, email marketing continues to play an important role in a company’s online marketing efforts.  For small and medium sized businesses trying to watch their marketing budget, email marketing is an affordable and quick way to connect with customers.  Ultimately, an effective email marketing campaign can help a business build brand awareness, strengthen relationships with customers, generate leads, and increase sales.

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Chromebook Series – Part 2: Overview of Chromebook Apps

In Part 1 of this blog series, I took a look at Chromebooks from a macro level and highlighted eight key features that businesses should take note of.   In Part 2 of this blog series, it’s time to switch gears and look at the meat and potatoes – the Chromebook apps. Chrome OS  is essentially a glorified web browser (albeit a nice one) and requires you to run cloud-based apps.  Given the growth in Software-as-a-Service (SaaS), there are apps for most typical business requirements but are they good enough to replace their traditional desktop competition?  Let’s take a closer look at the apps that are available for Chromebook users:

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How To Personalize The Background Of Your Company Twitter Profile

If your company has a Twitter account, one of the things that you should do is personalize the background of your Twitter profile.  The space on the sides of your Twitter feed is prime real estate to share your personality and/or other social media accounts with users who visit your profile.  Did you know that you have 4 options when it comes to personalizing the background of your Twitter profile? Your options include: 1) pick a premade theme, 2) customize your background with a favorite photo/image, 3) choose a pre-set background image from a third party, or 4) create your own background using design software.

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Social Media and the Cloud: Favorite Blogs and Twitter Accounts To Follow

These days, companies are using social media (i.e. Facebook, Twitter, LinkedIn, YouTube, Google+, blogs etc.) to share news, updates, eBooks, and other information with the world.  As a company, we depend on information posted via social media to help us keep up-to-date on the cloud computing industry.  If you are fairly new to social media, where do you start?  Here is our list of favorite cloud computing blogs and Twitter accounts to follow:

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