Over the past couple of years, blogs have become a very popular way for companies to engage in conversation with current and/or potential customers. If your company already has a company blog, you know first-hand that blogging takes time and effort. Planning keyword-focused content and creating blogs posts with relevant images can be time consuming but the benefits of having a blog far outweigh the costs. Here are our top 5 reasons why having a company blog is important:
Cloud computing is being embraced by businesses of all sizes – from small businesses to large corporations. Many small businesses are ‘moving to the cloud’ so that they can take advantage of key benefits including: cost savings, flexibility to work from anywhere, ability to collaborate with colleagues on a document, data security, and improved efficiency.
Recognizing the fact that social media is not going away anytime soon, many small businesses have created social networking accounts to reach/engage current and potential clients. If your small business is just starting to think about a social media presence, where do you start? Building a social media presence requires planning and a commitment to monitoring/updating the social networking accounts that have been created. Ultimately, the goal of any social media plan is to share valuable content with the greater community so that the individuals that ‘follow’ or like’ your company continue to engage with you on an ongoing basis.
Recently, Purolator posted an interesting infographic on the topic of small business and social media. This infographic is a helpful resource for small businesses as it highlights the top 5 social networking sites that are influencing the business world, offers statistics on Canada and social media usage, defines ‘need to know’ terms, and provides 7 tips for getting started in social media.