Small Business and Social Media – Do You Have A Plan? [INFOGRAPHIC]

Infographic, small business, Social Media0

Recognizing the fact that social media is not going away anytime soon, many small businesses have created social networking accounts to reach/engage current and potential clients.  If your small business is just starting to think about a social media presence, where do you start?  Building a social media presence requires planning and a commitment to monitoring/updating the social networking accounts that have been created. Ultimately, the goal of any social media plan is to share valuable content with the greater community so that the individuals that ‘follow’ or like’ your company continue to engage with you on an ongoing basis.

Recently, Purolator posted an interesting infographic on the topic of small business and social media.  This infographic is a helpful resource for small businesses as it highlights the top 5 social networking sites that are influencing the business world, offers statistics on Canada and social media usage, defines ‘need to know’ terms, and provides 7 tips for getting started in social media.

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7 Ways to Load Your Data Into Salesforce

Salesforce CRM0

In the beginning, Salesforce CRM had only a couple ways to load your data (i.e. the wizards and the data loader).  Now there is no shortage of ways to get your data in with each solution having their pros and cons.  Here is an updated list of options for you to choose from.  Depending on your needs, a particular one might be a better fit.  Here they are, listed in order when I became familiar with them and the key differences between them:

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Twitter Best Practices For SMB’s – How To Use Hashtags

Social Media0

The recipe for a great Tweet includes a combination of great content, a URL link (to follow for more information) and hashtags.  Small and medium sized businesses need to effectively use hashtags in their Tweets to communicate their message and reach out to individuals and/or companies who aren’t necessarily ‘following’ them on Twitter.  Understanding what a hashtag is, where to find hashtags, and best practices for using hashtags will help any company that uses Twitter get the most out of this social networking platform.

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Enable Salesforce Touch on Your Android Device

Salesforce CRM, Salesforce.com0

According to Salesforce.com, Salesforce Touch “…gives you real-time access to the same information that you see in the office, but organized for work on the go “.   It’s designed to work with all touch devices,  however as of  the Salesforce Spring ’13 edition only Apple iPad (2nd- and 3rd-generation), with iOS® version 5.0 or higher is supported.  For us Android aficionados, that leaves us a little wanting to say the least.  However, for those keen to use Salesforce Touch on their Android, there is a temporary solution until it is officially released.  Here’s how:

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