Whether you are a new Twitter user or are a seasoned pro, we can all learn some tips and tricks to help create the perfect tweet. Where do you start? A tweet should be easy to read and contain useful information that the reader wants to share with others so that your tweet can reach the largest possible audience within the 500 million registered users of Twitter. A perfect tweet is like a recipe: 1 part planning, 1 part editing and careful use of the 140 character limit that Twitter gives users when composing a tweet.
With more than 500 million registered users, Twitter is one of the most popular social networking sites in the world. Sending out a tweet involves more that just valuable content, a URL link and using relevant hashtags. Did you know that there is an art behind reaching the largest possible audience for your tweets? If your company has a Twitter account, you know that it takes time to build an audience (i.e. followers) and getting retweets is a key part of reaching a larger audience with your message. According to recent findings, there are several factors that influence how many retweets you receive on Twitter. These factors include:
Did you hear that Facebook is introducing clickable hashtags? Over the next couple of weeks, Facebook users will be able to start using hashtags as a way to add more content to a post and link a post to a larger discussion on this popular social networking site. When you click on a hashtag in Facebook, users will see a feed of what other people and/or pages are saying about the topic.
The recipe for a great Tweet includes a combination of great content, a URL link (to follow for more information) and hashtags. Small and medium sized businesses need to effectively use hashtags in their Tweets to communicate their message and reach out to individuals and/or companies who aren’t necessarily ‘following’ them on Twitter. Understanding what a hashtag is, where to find hashtags, and best practices for using hashtags will help any company that uses Twitter get the most out of this social networking platform.