How Does Inbound Marketing Work? [Infographic]
Thanks to the internet, the way a company markets a product or service has changed. Consumers are now going online to research brands and products that can help them solve a problem. With this change in consumer behaviour, companies are moving away from outbound marketing are now embracing inbound marketing as a key component of their marketing strategy. While outbound marketing focuses on buying attention (via methods like direct mail, cold calls, flyers, tv advertisements etc.), inbound marketing focuses on earning the attention of customers by creating quality content that attracts potential customers to your company’s products and/or services.
How To Get More Retweets on Twitter [Infographic]
With more than 500 million registered users, Twitter is one of the most popular social networking sites in the world. Sending out a tweet involves more that just valuable content, a URL link and using relevant hashtags. Did you know that there is an art behind reaching the largest possible audience for your tweets? If your company has a Twitter account, you know that it takes time to build an audience (i.e. followers) and getting retweets is a key part of reaching a larger audience with your message. According to recent findings, there are several factors that influence how many retweets you receive on Twitter. These factors include:
Facebook Announces New Feature: Clickable Hashtags
Did you hear that Facebook is introducing clickable hashtags? Over the next couple of weeks, Facebook users will be able to start using hashtags as a way to add more content to a post and link a post to a larger discussion on this popular social networking site. When you click on a hashtag in Facebook, users will see a feed of what other people and/or pages are saying about the topic.
How to Keep Smartphone Data Costs Under Control While Travelling
Perpetual West helps small businesses get the most out of leading cloud apps. In order to do that however, you need to be connected. In Canada, being connected is not usually an issue given the mobile networks that we have. However, getting data while travelling outside of Canada has often been a different story. With the news out this week that mobile carriers in Canada are being regulated so that their policies are more in line with carriers in Europe and the US, it reminded me of the ongoing headaches and costs of getting data on your smartphone while travelling. If you’re a customer of the big 3 (Telus, Rogers or Bell) and you’ve crossed the border recently, you’re aware of the friendly texts reminding you of the roaming charges. In the worst case scenario, that reminder comes on your bill 30 days later. In light of these changes, here are a few options you may want to consider:
Inbound Marketing 101: What Is a Call To Action (CTA)?
If you have read any recent articles or blog posts about inbound marketing, the term ‘call to action’ is usually mentioned. A call to action (CTA) is defined as “…a banner, button, or some type of graphic or text on a website meant to prompt a user to click it…” and learn more about an offer. CTA’s can be placed on every page of your company website and company blog as a way of engaging visitors and asking them to respond to an offer.