What Has Google Been Up To Lately?

What comes to mind when the name ‘Google’ is mentioned?  As a company, Google is know for their search, cloud computing, software, and online advertising technology.  Many consumers are familiar with Google’s products (such as Google search engine, Google Apps for Business, Google+, Google AdWords etc.) but there is more to Google than meets the eye.  Did you know that Google is actively involved in developing technology that will change the way that you interact with the world around you?  Check out the recent infographic created by etoro to learn more about Google’s current technology projects, achievements, acquisitions, and revenue growth over the years:

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App Store vs. Google Play – Who Wins the Battle? [Infographic]

In the technology world, the battle for app supremacy continues between Apple and Google.  In the past, many articles have been written that compare the App Store and Google Play based on metrics like the number of apps, number of downloads, rate of growth, sales, market share and so on.  What about unconventional metrics like the daily amount of revenue generated for developers, top publishers,  revenue based on country, search functionality, price point distribution, cost of apps, revenue, and security of data?  Look no further as Kinvey has created an infographic that presents an ‘uncommon comparison of the App Store vs. Google Play’ and highlights key statistics based on unconventional metrics.

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Understanding Website Traffic – Key Considerations, Tools, and Tips

Do you know where your website traffic comes from?  Having an up-to-date website with engaging content is important but being able to track and analyze website traffic is a task that all small business owners should also put at the top of their ‘to do’ list.  Small business owners need to know more than just how many visits/hits their website receives in a month.  Understanding traffic sources, demographics of who visited the website,  and how visitors are accessing the website (i.e. desktop vs. mobile device) are a few of the key factors for determining  how successful a website is and can provide insights into areas where improvements can be made.

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How To Create a Google+ Page For Your Business

Launched in June 2011,  Google+ (also known as Google Plus) has become the second largest social networking site in the world.  A Google+ business page gives businesses a way to connect with customers on Google+ as Google+ users can add a company’s Google+ page to their circles and receive updates on their homepage.  If your company doesn’t have a Google+ business page, it’s not too late.  Here are 5 steps to follow when creating a Google+ page for your business:

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Chromebook Series – Part 2: Overview of Chromebook Apps

In Part 1 of this blog series, I took a look at Chromebooks from a macro level and highlighted eight key features that businesses should take note of.   In Part 2 of this blog series, it’s time to switch gears and look at the meat and potatoes – the Chromebook apps. Chrome OS  is essentially a glorified web browser (albeit a nice one) and requires you to run cloud-based apps.  Given the growth in Software-as-a-Service (SaaS), there are apps for most typical business requirements but are they good enough to replace their traditional desktop competition?  Let’s take a closer look at the apps that are available for Chromebook users:

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