What is Salesforce CRM?

If the term CRM is new to you, you might be asking yourself “What is Salesforce CRM?’.  Simply put, Salesforce CRM is the industry’s leading Customer Relationship Management (CRM) application on the market.  Developed by Salesforce.com, Salesforce CRM is a web-based Software as a Service (SaaS) application that can be used by companies in any industry and helps companies to track leads, opportunities, and customers (potential and current) in a more efficient and collaborative way.

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