Thanks to the internet, the way a company markets a product or service has changed. Consumers are now going online to research brands and products that can help them solve a problem. With this change in consumer behaviour, companies are moving away from outbound marketing are now embracing inbound marketing as a key component of their marketing strategy. While outbound marketing focuses on buying attention (via methods like direct mail, cold calls, flyers, tv advertisements etc.), inbound marketing focuses on earning the attention of customers by creating quality content that attracts potential customers to your company’s products and/or services.