Understanding Website Traffic – Key Considerations, Tools, and Tips

Do you know where your website traffic comes from?  Having an up-to-date website with engaging content is important but being able to track and analyze website traffic is a task that all small business owners should also put at the top of their ‘to do’ list.  Small business owners need to know more than just how many visits/hits their website receives in a month.  Understanding traffic sources, demographics of who visited the website,  and how visitors are accessing the website (i.e. desktop vs. mobile device) are a few of the key factors for determining  how successful a website is and can provide insights into areas where improvements can be made.

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