A company website is an important tool when it comes to marketing a product or service online. From small businesses to large corporations, companies of all sizes can use their website to establish credibility with customers, create brand awareness, and engage potential customers. One of the most important pages on a company’s website is the homepage because it is often the first point of contact that a customer has a company when searching for information online. Companies need to pay special attention to their homepage as a well organized homepage can help a company convert site traffic into leads and sales. Where do you start? What criteria should you use to evaluate your homepage?
HubSpot has created a helpful infographic that describes the 12 critical elements that every homepage must have in order to convert site traffic to leads and sales. To learn more about each of the elements, scroll through the full infographic listed below:
If you have read any recent articles or blog posts about inbound marketing, the term ‘call to action’ is usually mentioned. A call to action (CTA) is defined as “…a banner, button, or some type of graphic or text on a website meant to prompt a user to click it…” and learn more about an offer. CTA’s can be placed on every page of your company website and company blog as a way of engaging visitors and asking them to respond to an offer.