How Does Social Media Influence Your Business?

Everyday, businesses are using social media as a tool to help increase brand awareness, engage in conversations/gather feedback from customers, and influence purchasing decisions.  Businesses know that consumers are using the internet (and social media) to gather information and make informed decisions about a product or service.  But the question still remains: how does social media influence businesses and their marketing strategy? Does it make a difference?  According to a recent infographic by, social media definitely influences businesses and the way that they make marketing decisions.

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