Everyday, businesses are using social media as a tool to help increase brand awareness, engage in conversations/gather feedback from customers, and influence purchasing decisions. Businesses know that consumers are using the internet (and social media) to gather information and make informed decisions about a product or service. But the question still remains: how does social media influence businesses and their marketing strategy? Does it make a difference? According to a recent infographic by Go-Gulf.com, social media definitely influences businesses and the way that they make marketing decisions.