It doesn’t look or feel like spring yet but the Salesforce CRM Spring ’13 release is right around the corner. Here are the latest features that will benefit small and medium businesses (SMB):
Chatter Customer Groups are a great way to collaborate with your customers and have all the posts and files contained in your Salesforce org. This feature is included in all editions of Salesforce CRM (even Group Edition) so take advantage of it. Here are our best practice recommendations for using Chatter Customer Groups:
Launched in 2010, Salesforce Chatter is a user-friendly platform for Salesforce CRM users to communicate with colleagues within their company. Salesforce Chatter allows users to collaborate and communicate with colleagues in real-time via a ‘newsfeed’. At Perpetual West, we use Salesforce Chatter on a daily basis and highly recommend it to all of our Salesforce CRM clients. Simply put, Chatter reduces emails and meetings. Why should you use Salesforce Chatter? Here is our list of the top 5 features of Salesforce Chatter.
If the term CRM is new to you, you might be asking yourself “What is Salesforce CRM?’. Simply put, Salesforce CRM is the industry’s leading Customer Relationship Management (CRM) application on the market. Developed by Salesforce.com, Salesforce CRM is a web-based Software as a Service (SaaS) application that can be used by companies in any industry and helps companies to track leads, opportunities, and customers (potential and current) in a more efficient and collaborative way.