Recognizing the fact that social media is not going away anytime soon, many small businesses have created social networking accounts to reach/engage current and potential clients. If your small business is just starting to think about a social media presence, where do you start? Building a social media presence requires planning and a commitment to monitoring/updating the social networking accounts that have been created. Ultimately, the goal of any social media plan is to share valuable content with the greater community so that the individuals that ‘follow’ or like’ your company continue to engage with you on an ongoing basis.
Recently, Purolator posted an interesting infographic on the topic of small business and social media. This infographic is a helpful resource for small businesses as it highlights the top 5 social networking sites that are influencing the business world, offers statistics on Canada and social media usage, defines ‘need to know’ terms, and provides 7 tips for getting started in social media.