Thanks to the internet, the way a company markets a product or service has changed. Consumers are now going online to research brands and products that can help them solve a problem. With this change in consumer behaviour, companies are moving away from outbound marketing are now embracing inbound marketing as a key component of their marketing strategy. While outbound marketing focuses on buying attention (via methods like direct mail, cold calls, flyers, tv advertisements etc.), inbound marketing focuses on earning the attention of customers by creating quality content that attracts potential customers to your company’s products and/or services.
Reading company blogs is a great way to keep up-to-date with what is happening in and around the cloud computing industry. But where do you start? Throughout the week, we review our favorite company blogs to learn more about recent announcements, news, and trends in the cloud computing industry. Here are 4 of our favorite blog posts from this past week:
These days, companies are using social media (i.e. Facebook, Twitter, LinkedIn, YouTube, Google+, blogs etc.) to share news, updates, eBooks, and other information with the world. As a company, we depend on information posted via social media to help us keep up-to-date on the cloud computing industry. If you are fairly new to social media, where do you start? Here is our list of favorite cloud computing blogs and Twitter accounts to follow: