Whether you are a new Twitter user or are a seasoned pro, we can all learn some tips and tricks to help create the perfect tweet. Where do you start? A tweet should be easy to read and contain useful information that the reader wants to share with others so that your tweet can reach the largest possible audience within the 500 million registered users of Twitter. A perfect tweet is like a recipe: 1 part planning, 1 part editing and careful use of the 140 character limit that Twitter gives users when composing a tweet.
If you have read any recent articles or blog posts about inbound marketing, the term ‘call to action’ is usually mentioned. A call to action (CTA) is defined as “…a banner, button, or some type of graphic or text on a website meant to prompt a user to click it…” and learn more about an offer. CTA’s can be placed on every page of your company website and company blog as a way of engaging visitors and asking them to respond to an offer.