Inbound Marketing 101: What Is a Call To Action (CTA)?
If you have read any recent articles or blog posts about inbound marketing, the term ‘call to action’ is usually mentioned. A call to action (CTA) is defined as “…a banner, button, or some type of graphic or text on a website meant to prompt a user to click it…” and learn more about an offer. CTA’s can be placed on every page of your company website and company blog as a way of engaging visitors and asking them to respond to an offer.