Inbound Marketing 101: What Is a Call To Action (CTA)?

If you have read any recent articles or blog posts about inbound marketing, the term ‘call to action’ is usually mentioned.  A call to action (CTA) is defined as “…a banner, button, or some type of graphic or text on a website meant to prompt a user to click it…” and learn more about an offer.  CTA’s can be placed on every page of your company website and company blog as a way of engaging visitors and asking them to respond to an offer.

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