5 Ways to get to Inbox Zero with Gmail

We often get asked about best practices with email, especially if users are transitioning from Outlook to Gmail.  The term “Inbox Zero” is largely attributed to Merlin Mann and his 5 components: Delete, Delegate, Respond, Defer & Do.  The psychology of Inbox Zero and GTD (Getting Things Done) is important and best taught by productivity experts like Think Productive.  Since we focus on the technology and not the psychology of inbox best practices, here are 5 ways to get to Inbox Zero using Gmail:

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Life After Microsoft Outlook = Email in the Cloud?

A decade ago, the on-premise version of Microsoft Outlook was the longstanding benchmark email client for most businesses as the Windows PC dominated the marketplace .  However, with the advent and massive growth of smartphone platforms (like iOS and Android), mobile email client use has surpassed desktop and even webmail clients.  Since their iPhones and Galaxy S3s follow them everywhere they go, most users are often dealing with their email on a bus or a coffee shop just like they do in the office.  As a result, being efficient with email and having access to it anywhere has never been more important.  This is where cloud email comes in and is changing the IT landscape.  These days, Google’s Gmail email app now serves almost half a billion users.  Taking into account the popularity of Gmail,  Microsoft is playing catch up with their rebranded entry into the cloud email market, Outlook.com (i.e. a replacement for Hotmail).  Here are 5 reasons why Gmail makes life after Outlook seem pretty bright:

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Best Feature of Gmail: Archiving Messages

Hands down, one of the best features of Gmail is the ability to archive messages. In the past, if you wanted to keep an email message, you had to put the message in a folder (or sub-folder) that you created to store messages. Finding messages that you saved often turned out to be a chore and time consuming, especially if the message got parked in the wrong folder. If your message applied to move than one folder, you had to create a copy and file it.

Why Should I Archive Messages?
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Cloud Backup Apps with Versioning – 4 Key Considerations

For backup, cloud technology has removed a lot of pain that was present in traditional backup technology.  For small and medium sized businesses, problems like bad tapes, time to restore, and theft are no longer as issue.  Cloud backup services offer improved reliability, speed of recovery, a lower TCO (total cost of ownership) and have standard file encryption.  Google Apps for Business users understand that Google won’t lose their data, but what about themselves? Although Google Apps resides in the cloud, there are still several considerations in light of cloud backup versioning to keep in mind:

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